Personalise sustainable promotional products

Petra Berger

14. Jänner 2021 •

In recent years, there has been an increasing demand from consumers for promotional items made from sustainable materials. As general awareness and concern for the environment grows, these items are becoming very popular, not to mention trendy, and a great way for businesses to support sustainability.Laser engraving is a great way to meet the demand for sustainable promotional items. The laser engraving of promotional items with a company logo, name or lettering transformss giveaways into something special. In addition, the process of laser engraving itself is an ecologically responsible choice as the technology is emission-free, environmentally friendly and can reduce logistics costs.

What makes promotional products sustainable

Promotional products remain popular with customers in all industries. A promotional gift can strengthen the connection with a brand or company. Sustainable promotional products differ from conventional items however there is no standardised list of criteria to identify what makes a sustainable promotional product. Often recycled or recyclable materials are used and fair trade can also be a selection criterion. Sustainable promotional products are long-lasting. Another possible aspect that makes sustainable promotional products stand out is logistics: Regionally manufactured products are favoured due to their lower CO₂ emissions. These five criteria can be used as a guide.

Five criteria for sustainable promotional products

Made from organic or biodegradable material
Made from recycled material
Manufactured under fair production conditions
Alternative energy is used in production
A short transport route and thus reduced CO₂ emissions can also be a criterion

Four examples of laser-engraved sustainable promotional products

“Give green” – what options are there for the laser engraving of sustainable promotional products?
Here are four examples:

Lunch boxes made from bamboo fiber
“Meal prep” is becoming increasingly popular. With this type of promotional item, sustainability is always a priority. Lunch boxes are distinctive with the laser engraving of a name or a catchy slogan.
Glass drinking straws
Glass drinking straws can be used multiple times. Here, too, a simple object can be enhanced by laser finishing.
High-quality bamboo snack boards
Bamboo is grass, not wood. This environmentally-friendly, natural raw material grows particularly quickly. Products made from FSC-certified bamboo are also available.
Postcards made from TroCraft Eco for creative sustainability
The environmentally-friendly material TroCraft Eco consists of pure cellulose fibers, is biodegradable and is produced without emissions. A wide variety of promotional items such as postcards or keyrings can be made from this versatile wooden board using laser engraving and laser cutting. Get more information on our TroCraft Eco.

Laser samples and tips & tricks

In the Trotec Know-how section you’ll find a lot of Laser samples and tips and tricks for laser engraving sustainable promotional items.

More about the author: Petra Berger

Petra Berger is Product Marketing Manager of Engraving at Trotec. With a lot of enthusiasm and creativity, she is responsible for marketing the “Speedys” – the fastest laser engravers on the market.