White House Distillery Diversifies with Trotec Laser.

White House Distillery supplies a range of gins to hotels and other businesses in the hospitality industry. When the distillery was founded, Nick's core focus was the distilling side of the business and he did not initially consider other avenues. This changed during a conversation with a friend, an RAF Squadron leader, who was discussing the topic of personalised laser engraved bottles with Nick. The idea sparked Nick's interest and led to him considering the viability of this service for his business.

Nick looked into the possibility of outsourcing the engraving of his drink bottles and knew of several businesses that could provide this service. However, Nick considered the drawbacks of outsourcing;  as a new business outsourcing could be cost-prohibitive and would incur additional costs to sterilise bottles after they were returned from being engraved. In addition, quality control and increased lead times could also cause problems and increased costs. Overall, Nick felt that there would be, significant advantages to bringing laser engraving in-house.

Nick began to look into the possibility of incorporating a laser into the distillery, with the scope of adding additional products and also producing marketing collateral in-house. Nick's first contact with Trotec was through his brother-in-law, who owns an entry-level laser cutter from Trotec. Having heard the high recommendations from his brother-in-law, Nick began to do research of his own and quickly saw that Trotec has a strong reputation within the market. Convinced that a Trotec laser would be the best fit for his business, Nick contacted Trotec to find out more about the laser systems.

During his initial discussions with Trotec, Nick decided that he would be better-suited opting for a larger laser model to future-proof his investment as the business grew. He booked a demo at his local Trotec showroom where he was shown a range of different materials processed on Trotec's Speedy 300 laser engraver. Impressed with the quality of engraving, Nick decided that the Speedy 300 system would be the perfect partner for his business with enough scope to cope with new demands as his business evolved. The Speedy 300 was installed in October 2019.